Written By: Kenneth C Laudon, Carol Guercio TraverThis comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
- Manufacturer: Prentice Hall
- Author: Kenneth C Laudon
- Author: Carol Guercio Traver
- ISBN: 0136006450
- Number Of Pages: 896
Published By: Prentice Hall This item is offered by for $88.00. Click here for availability.
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